
Coming up in July 20-21 2009, Hamburg, Dancekiosk



If one is to be able to powerfully navigate through the geo-politics of resource distribution geo-political awareness seems to me to be crucial to any singularity, especially artistic singularity, that is, a dynamic notion of subjectivity and identity which challenges and resists the fixity of representational forms.
Who gets money from whom? Who decides which work can be shown where, when and for how much?
Artistic identity, or rather singularity, can not be dissociated from the geo-political milieu it exists in. A good brand practice pays close attention to this. It understands that the artist and his/her work is a body-brain with two halves.
Branding provides frames for thinking about forward and consistent movement, it awakens an understanding of the trajectory between pre-expressive intensity, an in-corporation so to speak, what is literally in the body, what pulses before it is or can be codified, the rush, the acceleration, and expressive emergence, when the body becomes externalized, objectified, an ex-corporation, a becoming other to oneself and others .
The inherent movement with-in artists, their ideas and artistic manifestations thereof, the milieus in which they exist and the sort of impact their works have in their particular contexts. I see Branding as a frame of reference, an awareness tool, a practice of alignment, a moving lens through which one can understand, feel , enjoy and communicate a process of artistic becoming.

